AIDS BRAND

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      AIDS Brand is a label redefining what contemporary luxury can look like. It started purely as a logoism critique and transformed into a 100% eco-friendly fashion and streetwear concept. By utilising old and often found garments andmaterials, the artist behind the project pushes the limits of sustainable fashion while using specially developed sewing techniques to alter all kinds of garments and objects. It is also an exploration of the ambivalence between freedom and the normal limitations every human being is constantly dealing with. The approach derived from graffiti and tagging culture. The designer states: “It's about taking back what is ours. Big brands use insecurity and narcissistic traits to sell their brand names and I try to make it ours again." The more people are exposed to the topic the more it gets normalised thus people see it as what it is. A topic that has to be addressed and should not be silenced.

      7 products

      7 products